Advisory and technology for ambitious businesses.

The Luna Group helps owner led companies grow, automate and prepare for exit. Senior counsel, the systems to back it and a team that does the work.

5.0 on Google for our coaching brand
Clients acrossUnited Arab EmiratesUnited KingdomAustraliaNew Zealand

One partner for strategy, systems and growth.

Most owner led businesses hit the same ceiling. The owner becomes the bottleneck, leads slip through the cracks and nobody can say which marketing actually pays.

We fix that with three things working together: senior advice on the decisions that matter, technology that takes manual work away, and marketing measured against revenue.

Senior advice

Clear thinking on pricing, hiring, offers and focus from people who have built and run businesses themselves.

Systems that scale

CRM, automation and AI that remove manual work, so the business runs without everything going through you.

Growth you can measure

Marketing tracked against revenue, with reporting that shows exactly what each dollar returns.

$50M+Client ad spend managed
13+Years building businesses
4Markets served

See what better follow up is worth.

Most businesses lose good enquiries to slow replies and no follow up. Move the sliders to see what a few more conversions could add.

Potential extra revenue a year$450,000
Now, per month$150,000
With better follow up$187,500

Illustrative only. Your numbers depend on your market, pricing and team.

Apply for a review

Ready for a clearer plan?

Apply in two minutes. A senior team member replies within two working days.

Apply now

How we work

Four steps from first conversation to results.

1

Apply

Tell us about the business, where it is now and where you want it to be. It takes about two minutes.

2

Discovery call

A senior team member walks through the numbers with you and pinpoints the biggest opportunities.

3

Proposal

You get a written plan with scope, timings and price. No vague retainers and no surprises.

4

Delivery

We get to work with you. Regular sessions, clear reporting and a team that does the heavy lifting.

What clients say.

Genuine Google reviews for Aesthetic Business Coach, one of our brands.

5.0
5 reviews on Google
Google
“This isn’t generic business coaching; it’s specifically built for aesthetic clinics and medical spas. … Our revenue is now more consistent, our team is more confident, and we finally have a structured growth plan.”
Jordy SmithClinic owner
Google
“The combination of the Ignite coaching programme, ClinicOS software, and the ad management support has completely changed how we approach growth.”
Joel CarlsonClinic owner
Google
“…the platform itself has been a great addition to the business. … The guidance, communication, and level of care have been fabulous.”
Ally RowlandPractice Manager
Google
“The training has been fantastic, really informative, easy to follow and has helped me feel confident getting started in my new role. … Overall, a great experience and I’d definitely recommend!”
HannahTeam member
Google
“Highly recommend … to body contouring/aesthetic clinics that needs a growth boost. He is professional, knowledgeable and enthusiastic about his work.”
Sun Health And WellnessClinic

Simple pricing.

Two coaching engagements with clear starting prices. Everything else is quoted after we review the business.

Executive Coaching

$5,000
a month, from
  • Monthly sessions
  • 90 day plan
  • Senior advisor
Apply

Private Coaching

$15,000
a month, from
  • Weekly sessions
  • Leadership team included
  • Delivery team support
Apply

Bespoke

Quoted
built around your brief
  • AI and automation
  • Advertising and CRM
  • Exit planning
Apply for a quote

Our brands

We run the same playbooks in our own businesses that we bring to yours.

Questions

Anything else, ask in your application.

Who do you work with?
Owner led businesses turning over $1 million or more. Our deepest experience is in health, aesthetics and professional services, and the same playbooks work across most service businesses.
What does it cost?
Executive Coaching starts from $5,000 USD a month and Private Coaching from $15,000 USD a month. AI, advertising, CRM and exit planning are quoted after we review the business.
How soon will we see a difference?
Quick wins like faster lead follow up and cleaner reporting usually land in the first 30 to 60 days. Bigger changes such as pricing, team structure and exit readiness take longer, so we agree milestones at the start.
Do you work remotely?
Yes. We are headquartered in Dubai and work with clients across the UAE, the UK, Australia and New Zealand by video, with on site visits where they make sense.
Is there a minimum term?
Three months, then month to month with 30 days notice.
What happens after I apply?
A senior team member reviews your application and replies within two working days. If there is a fit, we book a call and then send a written proposal.

Let’s talk about your business.

Apply in two minutes. We reply within two working days.