Legal

Terms of Business

These Terms of Business apply to all services provided by The Luna Group L.L.C-FZ ("we", "us", "our"), including services provided under the Luna Advisory brand, to every client ("you", "your"). By paying an invoice, accepting a proposal or quote, or using any of our services, you agree to these Terms.

Last updated: 29 October 2026. Aesthetic Business Coach and ClinicOS, also brands of The Luna Group, operate under their own published terms.

1. Definitions

• Services means executive coaching, private coaching, advisory, advertising management, marketing, lead management, custom CRM systems, AI agents and automations, software, integrations, exit planning support and any related deliverables.
• Engagement means the services you have bought, as described in your proposal, quote, invoice or checkout.
• Deliverables means anything we create specifically for your business as part of the Services.
• Background IP means the frameworks, methods, templates, code libraries, training and software we already owned, or develop separately, and reuse across clients.
• Billing date means the 1st of each month, unless your proposal states otherwise.
• In writing means by email. An email is treated as received on the business day after it is sent.

2. Our services and scope

The inclusions, price and timing of each plan and engagement are given to you at the time of sign up and set out in your proposal, contract, quote or invoice. Inclusions are delivered in order of priority as agreed with you. Anything not set out there is outside scope. We will always tell you before starting work that costs extra, and nothing outside scope is charged without your written agreement.

Each deliverable includes reasonable revisions within the agreed brief. A change of direction after approval, or a new brief, is treated as new work and quoted separately.

3. Private Coaching

• Private Coaching is billed monthly in advance, from $10,000 USD a month as set out in your proposal.
• Private Coaching has an initial term of 3 months, then continues month to month with 30 days written notice, as set out in section 10.
• Sessions are booked in your own time zone. Please give at least 24 hours notice to reschedule. Sessions missed, or cancelled with less than 24 hours notice, are treated as delivered.
• The inclusions of your Private Coaching engagement, including session frequency and any delivery support, are set out in your proposal or contract.

4. Executive Coaching

• Executive Coaching is billed monthly in advance, from $5,000 USD a month as set out in your proposal.
• Executive Coaching has an initial term of 3 months, then continues month to month with 30 days written notice, as set out in section 10.
• Sessions are booked in your own time zone. Please give at least 24 hours notice to reschedule. Sessions missed, or cancelled with less than 24 hours notice, are treated as delivered.
• Sessions may be recorded so you and your team can refer back to them. We will say so at the start of each session.

5. Advertising Management

• Advertising Management is quoted for each client. Your quote sets out the monthly fee, any fee linked to ad spend and how it is calculated, and when each is invoiced.
• Any fee linked to ad spend is calculated on the spend reported by the advertising platforms.
• Ad spend is separate from our fees and is paid by you directly to Google, Meta, LinkedIn, TikTok or the relevant platform, using your own payment method.
• Advertising Management has an initial term of 3 months, then continues month to month with 30 days written notice, as set out in section 10.
• Ad accounts, business managers, pixels and tracking remain in your name and under your ownership.
• You are the advertiser and are responsible for the accuracy of claims about your products and services and for advertising compliance in every market you advertise in. We review the content we produce carefully and will raise anything that looks non compliant, but our review is not legal advice.
• Platform decisions, including ad rejections, account restrictions, policy changes and algorithm changes, are outside our control and are not a failure to deliver.

6. Quoted projects: custom CRM, AI, software and exit planning

• All work other than Executive Coaching and Private Coaching is quoted. Each quote sets out the scope, deliverables, timeline, price and payment schedule, and is valid for 30 days unless it says otherwise.
• Work begins once the quote is accepted in writing and the first payment set out in the quote has been received. That first payment secures your place in our schedule and is not refundable once work has started.
• Timelines depend on you providing access, content, information and approvals promptly. If a project is held up for more than 30 days while we wait on you, we may pause or close it. Payments due under the quote remain payable, and restarting may be quoted as new work.
• Ongoing hosting, licences, support or maintenance after a build is completed is quoted separately unless included in the quote.
• Exit planning support is business guidance. It is not legal, tax, financial, valuation or investment advice, and we do not act as a broker or arrange transactions. You should take advice from your own accountant, lawyer and corporate finance advisers.

7. AI systems and automations

• AI can make mistakes. Replies and outputs are generated automatically and may occasionally be wrong, incomplete or out of date.
• You approve how each AI agent or automation is set up, including its knowledge, rules and hand over points, and you are responsible for keeping that information current and reviewing its output.
• You are responsible for messages, decisions and actions taken in your business's name by AI systems and automations, including those we built for you, except where something goes wrong because of our own error.
• AI agents must not be set up to claim to be a person, and should say they are an automated assistant if asked.
• Usage based costs, such as AI model usage, SMS, calls, phone numbers and software subscriptions, are not included in our fees unless your quote says so, and are paid by you.

8. Consent for messages, calls and data

You must have the consent and lawful basis required to contact every person you message, call or email using systems we build or manage for you, under the laws that apply where you and your customers are based. Every marketing message must identify your business and include a working way to opt out. Any fine, penalty, complaint or claim arising from messages sent from your systems is your responsibility, except to the extent it was caused by our own mistake.

9. Payments and billing

• Monthly fees are payable in advance on your billing date. Quoted work is payable as set out in the quote.
• All prices are in US dollars and exclude VAT and other applicable taxes, which are added at the rate that applies to you. Where your business accounts for the tax under a reverse charge, this is shown on your invoice.
• You must keep a valid payment method on file for the whole of a monthly engagement, and you authorise us to charge it for agreed fees and any outstanding invoices.
• Prices are fixed for your initial term. After that we may review them, usually once a year, with at least 30 days notice in writing.
• A failed payment fee of $35 USD applies once for each scheduled payment that fails. If a payment is still outstanding after 7 days, we may pause work, campaigns and access to systems we manage until your account is up to date. Fees continue during any pause.
• Invoices are due within 7 days. An administration fee of $70 USD applies to any invoice more than 7 days overdue, and interest accrues at 10% a year, calculated daily, until paid. You agree to pay our reasonable costs of recovering overdue amounts.
• Please contact us first if you think a charge is wrong. Raising a chargeback for fees properly owed under these Terms is a breach of these Terms, and any resulting fees and reasonable costs are added to your account.

10. Minimum terms and notice

All monthly plans, including Executive Coaching, Private Coaching, Advertising Management and any monthly engagement set out in a proposal or contract:

• The initial term is 3 months from your start date, unless agreed otherwise in writing.
• After the first 3 months, your plan continues month to month.
• To end it, give us 30 days written notice at any point after the initial term.
• You may give notice during the initial term, but all fees for the full 3 months remain payable, and the notice takes effect no earlier than the end of that term.
• You can upgrade at any time, with the new price applying from your next billing date. Downgrades follow the same 30 days notice and cannot take effect during the initial term.

One off work, such as quoted projects, is paid as quoted and is not subject to notice periods.

11. How 30 days notice works

• Notice must be in writing, by email, to the address on your proposal, contract or invoice. Notice given verbally, on a call or by message does not count until it is confirmed by email.
• Notice runs from your next billing date, not the day you send it.
• That next invoice is charged in full, and your service runs for that full month. We do not pro rata part months.
• You keep full access and delivery for the whole period you have paid for.

12. Who owns the work

• Every deliverable we create specifically for your business, including CRM configurations, automations, AI agent setups, software, dashboards, ad creative, landing pages, reports and recommendations, belongs to you once it has been paid for.
• Your accounts and your data remain yours throughout, including ad accounts, CRM data, domains and customer records.
• Our Background IP remains ours. Where a deliverable contains some of it, you receive a permanent, fee free licence to keep using it within your own business. You may not resell, publish or use it to build a competing product or service.
• Third party software, platforms, stock material and fonts remain subject to their own licences and subscription terms.

13. Confidentiality

Everything shared between us stays between us, in both directions. This covers financials, pricing, customer data, plans, systems, staff matters and anything a reasonable person would treat as confidential. Every team member and contractor working on your account is bound by the same obligations, and we remain responsible for them. Confidentiality applies for the whole engagement and for 3 years afterwards, and indefinitely for personal data. It does not cover information that is already public, independently developed or required to be disclosed by law. If you need a separate signed non disclosure agreement, ask and we will sign one.

We may say that we work with you and share anonymised results. Naming you, quoting you or using your logo or specific figures requires your written approval first.

14. Data protection

Where we handle personal data on your behalf, you remain the controller of that data and we act as your processor, using it only to deliver the Services and only on your instructions. We keep appropriate security measures in place, limit access to the team working on your account, and will tell you within 72 hours of becoming aware of a breach affecting your data. Our team and the platforms we use operate across several countries, so data may be stored or accessed outside your own country. Further detail is set out in our Privacy Policy. If you need a separate data processing agreement, ask and we will sign one.

15. Your responsibilities

You agree to provide accurate information, the access we need, and timely approvals; to treat our team with respect; to meet your own legal and regulatory obligations; and to seek professional legal, tax, financial or compliance advice where needed. Our coaching and advisory services are general business guidance and the decisions you make are yours. You confirm you have the rights to any content you supply to us, and you agree to cover any claim or loss we face because of content or materials you supplied or approved, except to the extent caused by our own mistake.

16. Our team

We may use approved team members and contractors to deliver the Services and remain responsible for their work and confidentiality. You agree not to directly engage or employ any team member or contractor who has worked on your account, other than through us, during the engagement and for 12 months afterwards. If you do, a placement fee equal to 6 months of the fees we charged for that person's work, or $6,500 USD if that cannot be calculated, becomes payable.

17. Results

We provide experienced strategy, guidance and delivery, but outcomes depend on many factors outside our control, including your implementation, budget, team and market. We do not guarantee specific revenue, leads, valuations, sale outcomes or other results unless a specific guarantee is set out in writing in your proposal, and then only on the conditions stated there.

18. Cancellations and refunds

If you end an engagement, it continues until the end of your notice period or initial term, whichever is later, and fees for that period remain payable. We do not offer refunds for change of mind, unused sessions or services, or partial months. Nothing in these Terms removes any rights you have that cannot be excluded by law.

19. Limitation of liability

To the extent permitted by law, we are not liable for indirect or consequential loss, including loss of profit, revenue, data or opportunity. Our total liability in connection with any engagement is limited to the fees you paid for that engagement in the 3 months before the claim arose. Nothing in these Terms limits liability that cannot lawfully be limited, such as for fraud.

20. Termination

We may suspend or end the Services immediately if payments remain overdue, you raise an unjustified chargeback, there is abusive or threatening behaviour towards our team, or you commit a serious breach of these Terms and do not remedy it within 14 days of written notice. In that case, fees for the rest of your initial term or notice period, and any unpaid invoices and quoted payments, become payable immediately, less any costs we save. You may end an engagement immediately by email if we commit a serious breach and do not remedy it within 14 days of written notice, in which case fees for the remaining term are not payable. The ownership, confidentiality, payment and non solicitation sections survive termination.

21. Events outside our control

Neither party is responsible for delays or failures caused by events outside reasonable control, including serious illness, natural disaster, extended platform or internet outages, or government action. We will tell you promptly and agree a sensible way forward. This does not change your obligation to pay fees that are due.

22. Changes to these Terms

We may update these Terms from time to time. If a change materially affects an existing client, we will give at least 30 days notice by email, and you may give notice to end your engagement before it takes effect. The version published on this page is the current one.

23. Governing law and disputes

These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai. Both parties submit to the non exclusive jurisdiction of the courts of Dubai. If something goes wrong, please raise it with us first. We agree to discuss any dispute in good faith before either party starts formal proceedings. A dispute does not pause fees that are not in dispute.

24. General

• You may not transfer these Terms without our written agreement. We may transfer them to a related business, or to a buyer if our business is restructured or sold, provided the services you receive are not reduced.
• If any part of these Terms is found to be unenforceable, the rest continues to apply. If we do not enforce a right straight away, we have not given it up.
• Whoever accepts these Terms confirms they are authorised to do so on behalf of the business, and the business is bound by them.
• These Terms, together with your proposal, quote or invoice, form the whole agreement between us. Where they differ, your signed proposal or quote applies to the matters it covers.
• We are independent contractors. Nothing in these Terms creates a partnership, employment or agency relationship. We may work with other businesses in your sector unless exclusivity is agreed in writing.

25. Company details

The Luna Group L.L.C-FZ
Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates
Meydan Free Zone Licence No. 2655531.01

For billing, notice or other matters, email the address shown on your proposal or invoice.

Website Terms

These Website Terms govern your use of this website, which is operated by The Luna Group L.L.C-FZ ("we", "us", "our"). By using the website you accept these terms. If you do not agree, please do not use the website.

Last updated: 26 October 2026.

1. About us

The Luna Group L.L.C-FZ is a limited liability company registered in the Meydan Free Zone, Dubai, United Arab Emirates (Licence No. 2655531.01), with its registered office at Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai. Luna Advisory, Aesthetic Business Coach and ClinicOS are brands of The Luna Group.

2. Information on this website

The content on this website is general information about our business and services. It is not legal, tax, financial, valuation or investment advice, and should not be relied on as such. While we take care to keep it accurate and up to date, we make no guarantee that it is complete, current or free from error. Services are provided only under a written proposal or quote and our Terms of Business.

3. Prices

Prices shown on this website are in US dollars and exclude VAT and other applicable taxes. They are a guide and may change without notice. The price that applies to you is the one confirmed in your proposal, quote or invoice.

4. Intellectual property

All content on this website, including text, design, logos, graphics and code, is owned by or licensed to The Luna Group and is protected by intellectual property laws. You may view and print pages for your own reference. You may not copy, reproduce, republish, distribute or use any content for commercial purposes without our written permission. Third party names and logos shown on this website belong to their respective owners.

5. Acceptable use

You must not use this website in any way that is unlawful or fraudulent, that interferes with its operation or security, or that introduces viruses or other harmful material. You must not attempt to gain unauthorised access to the website, its server or any connected system, and you must not use automated tools to scrape or collect its content.

6. Forms and applications

Information you submit through this website, including applications to work with us, must be accurate and must not infringe anyone else's rights. Submitting an application does not create a contract or oblige either party to work together. How we handle the information you submit is explained in our Privacy Policy.

7. Links to other websites

This website links to other websites, including those of our brands and third parties. We are not responsible for the content, availability or privacy practices of websites we do not operate.

8. Availability

We aim to keep this website available, but we do not guarantee that it will be uninterrupted, secure or free from errors. We may change, suspend or withdraw any part of the website at any time.

9. Cookies

This website uses cookies and similar technologies. Some are necessary for the website to function. Others help us understand how visitors use the website, improve performance and, where enabled, measure and support our advertising. You can control or delete cookies through your browser settings. Blocking some cookies may affect how the website works. Further detail is set out in our Privacy Policy.

• Necessary cookies keep the website and its forms working securely.
• Analytics cookies tell us which pages are visited and how the website performs, using aggregated information.
• Marketing cookies help us measure our advertising and show relevant adverts on other platforms, where enabled.

10. Limitation of liability

To the extent permitted by law, we are not liable for any loss or damage arising from your use of, or inability to use, this website or any content on it, including indirect or consequential loss. Nothing in these terms limits liability that cannot lawfully be limited.

11. Changes

We may update these Website Terms from time to time. The version published on this page is the current one.

12. Governing law

These Website Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai, and the courts of Dubai have non exclusive jurisdiction over any dispute arising from them.

13. Contact

The Luna Group L.L.C-FZ, Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates. You can contact us through the contact form on this website.

Privacy Policy

The Luna Group L.L.C-FZ ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and share personal information when you use our website, apply to work with us, or use our services.

Last updated: 26 October 2026. By using our website or services, you agree to this Privacy Policy.

1. Who we are

The Luna Group L.L.C-FZ is a limited liability company registered in the Meydan Free Zone, Dubai, United Arab Emirates (Licence No. 2655531.01), with its registered office at Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai. Luna Advisory, Aesthetic Business Coach and ClinicOS are brands of The Luna Group. Aesthetic Business Coach and ClinicOS publish their own privacy policies, which apply to those services.

2. What we collect

• Contact and business details: name, job title, company name, email address, phone number, website, country, industry, turnover band and team size.
• Application and engagement information: the goals, challenges and other details you share with us in forms, calls, proposals and onboarding.
• Billing information: billing address and payment details, processed securely by our payment providers. We do not store full card details.
• Website and device information: pages viewed, clicks, time on site, device and browser type, IP address and approximate location.
• Communication records: emails, messages and, where enabled, email opens and clicks.

3. How we collect it

We collect information you give us directly, for example when you submit an application, book a call, accept a proposal or contact us. We collect some information automatically through cookies and similar technologies. We may also receive limited information from booking, payment, CRM, analytics and advertising platforms, and from partners or referrers you have dealt with.

4. How we use it

• To review your application and contact you about it
• To deliver coaching and the services you engage us for
• To manage bookings, onboarding, billing and our relationship with you
• To improve our website, services and client experience
• To send updates and marketing, where you have agreed or the law allows
• To keep records for legal, tax and accounting purposes, and to prevent fraud and misuse

We do not sell your personal information.

5. Marketing communications

We may contact you by email, SMS, phone or messaging platforms where you have opted in or where permitted by law. You can opt out at any time by using the unsubscribe link, replying STOP where available, or contacting us. We may still send you essential service messages, such as billing and account notices.

6. Cookies

Our website uses cookies and similar technologies to function properly, understand how visitors use it, and, where enabled, measure and support our advertising. You can control cookies through your browser settings. See our Website Terms for the types of cookies we use.

7. Who we share it with

• Service providers who help us run the business, such as CRM, email and SMS, scheduling, analytics, file storage and AI tools
• Payment processors
• Approved team members and contractors working on your account, who are bound by confidentiality
• Professional advisers, such as accountants and lawyers, where necessary
• Authorities where required by law or to protect rights and safety

8. International transfers

Our team and service providers operate across several countries, so your information may be stored or accessed outside the country where you are based, including in the United States. Where this happens, we take reasonable steps to protect it through reputable providers and appropriate safeguards.

9. The laws we work to

We handle personal information in line with the UAE Federal Decree Law No. 45 of 2021 on the Protection of Personal Data. Where our clients or their customers are based elsewhere, we also work to the requirements that apply there, including the UK GDPR and Data Protection Act 2018, the EU GDPR, the Australian Privacy Act 1988 and the New Zealand Privacy Act 2020.

10. Client data we handle on your behalf

When we build or manage systems for you, such as a CRM, AI agent or automation, we may have access to your customers' personal data. For that data, you remain the controller and we act as your processor. We use it only to deliver the services you have engaged us for and only on your instructions. We never use it for our own marketing, never sell it and never share it with another client. Access is limited to the team working on your account, using individual logins and multi factor authentication where available. If we become aware of a breach affecting your data, we will tell you without undue delay and in any case within 72 hours. At the end of an engagement, we return or securely delete the client data we hold on request, other than one archived copy kept for legal, tax and insurance records. If you need a separate data processing agreement, ask and we will sign one.

11. Security

We use reasonable technical and organisational measures to protect personal information, including access controls and trusted platforms. No system can be guaranteed completely secure.

12. How long we keep it

We keep personal information only for as long as we need it for the purposes above, including to meet legal, tax and accounting requirements and to resolve disputes. When it is no longer needed, we securely delete or anonymise it.

13. Your rights

Depending on where you are based, you may have the right to access the personal information we hold about you, to correct or delete it, to object to or restrict certain processing, to withdraw consent, and to complain to a data protection authority. To make a request, contact us using the details below. We may need to verify your identity first.

14. Links to other websites

Our website links to other websites, including those of our brands. We are not responsible for the privacy practices of websites we do not operate.

15. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be on this page with the date it was last updated.

16. Contact us

The Luna Group L.L.C-FZ, Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates. You can contact us through the contact form on this website.