A group built by operators.
The Luna Group is headquartered in Dubai and works across four markets.
Who we are
The Luna Group brings together an advisory practice, a technology business, training and a small portfolio of investments. It grew out of more than a decade of building and running businesses in health and aesthetics.
Along the way we built the systems we wished had existed: coaching that is practical, software that removes admin and marketing that is measured against revenue. Today we bring those same tools to owner led businesses in other sectors.
We are deliberately small at the senior level. Every client works with an experienced advisor, backed by a delivery team that builds, runs and reports.
Luna Advisory is the group’s advisory practice. It works with owners, founders and boards on the big decisions: where to grow, what to build, when to buy and when to sell.
What we believe
Operators first
We run businesses ourselves, so advice is practical and tested.
Numbers over noise
Every recommendation ties back to revenue, margin or time saved.
Do the work
Strategy is only useful if it gets built. Our team helps make it happen.
Long term
We measure success by where the business is in three years, not three weeks.
Why Dubai.
Dubai is one of the fastest moving business cities in the world, with a time zone that bridges Europe, Asia and Australia. It is a place that expects ambition and rewards people who deliver.
The group
Advisory, technology, training and investment under one roof. Each part makes the others stronger, and every client gets the benefit of all four.
Advisory
Luna Advisory works with owners, founders and boards on strategy, growth, deals and exit, across most industries.
Technology
We design, build and run CRM, automation and AI systems, including our own clinic platform, ClinicOS.
Training
We train owners and teams to use the systems we build, so new ways of working actually stick.
Investment
We invest in and help manage a small number of businesses where we can add real value as operators.
Our brands
We run the same playbooks in our own businesses that we bring to yours.
Senior advice for owners, founders and boards. Strategy, growth, transactions and exit planning, led from Dubai.
Explore Luna Advisory Coaching
Growth coaching, marketing and systems for aesthetic clinics and medical spas.
Visit site Software
The operating platform for modern clinics, with CRM, booking, payments and AI in one place.
Visit siteWhat clients say.
From Luna Advisory clients, plus Google reviews for Aesthetic Business Coach, one of our brands.
“Working with the Luna Group has been a real game changer for my business. … It doesn’t feel like you’re just paying for advice and being left to figure everything out yourself.”
“This isn’t generic business coaching; it’s specifically built for aesthetic clinics and medical spas. … Our revenue is now more consistent, our team is more confident, and we finally have a structured growth plan.”
“The work we’ve done with the Luna Group around AI and automation has completely changed how we operate. … We’re no longer wasting so much time on manual processes and can focus on actually growing the business.”
“The combination of the Ignite coaching programme, ClinicOS software, and the ad management support has completely changed how we approach growth.”
“What really stands out is how practical everything is. It’s not just theory or another generic marketing plan. … It genuinely feels like having an experienced business partner who has your back.”
“…the platform itself has been a great addition to the business. … The guidance, communication, and level of care have been fabulous.”
“One of the best decisions we’ve made has been investing in better systems and automation with the Luna Group. … Our output has increased significantly, and the business is now in a much better position to handle growth.”
“The training has been fantastic, really informative, easy to follow and has helped me feel confident getting started in my new role. … Overall, a great experience and I’d definitely recommend!”
“Running a business can be incredibly isolating at times… I particularly appreciate that they look at the bigger picture rather than focusing on just one area of the business.”
“Highly recommend … to body contouring/aesthetic clinics that needs a growth boost. He is professional, knowledgeable and enthusiastic about his work.”