Luna Advisory
Senior advice for owners, founders and boards. Strategy, growth, deals and exit, led from Dubai.
Advice from people who have done it.
Luna Advisory is the advisory practice of The Luna Group. We work with the people at the top of a business on the decisions that shape the next five years: where to grow, what to build, who to hire, when to buy and when to sell.
Our advisors have built and run businesses themselves. That shows in the advice. It is practical, grounded in the numbers and focused on what you can actually do next, rather than a slide deck that sits in a drawer.
Because we sit inside a group that also builds technology and runs its own brands, we can test ideas before we recommend them and help put them in place once you decide.
Where we help
Six areas where an experienced outside view makes the biggest difference.
Strategy and growth
Where to play, how to win and what to stop. A clear three year direction and the one year plan that delivers it.
Owner and board advice
A senior sounding board for the owner, and an independent voice in the boardroom when big calls are on the table.
Pricing and commercial model
Pricing, packaging and margins reviewed line by line, so growth adds profit as well as revenue.
People and operating model
The structure, roles and rhythm a business needs to run well without the owner in every meeting.
Deals and investment
Acquisitions, partnerships and investment decisions, assessed with an operator’s eye before you commit.
Exit and succession
Preparing a business for sale, a management buyout or a handover to the next generation.
Who we advise
Clients usually come to us at a turning point, when the next step is bigger than the last and the cost of getting it wrong is high.
- Owners of established businesses who want a senior sounding board
- Founders preparing for a raise, an acquisition or a sale
- Family businesses planning succession
- Boards that want an independent, practical view
- Businesses expanding into the UAE and the wider Gulf
Ways to work with us
Start with a diagnostic, keep us on retainer, or bring us in for a single project.
Diagnostic
A focused review of the business, the numbers and the options, ending with a written report and a clear set of recommendations.
Usually two to four weeks
Advisory retainer
Ongoing senior counsel for the owner or board, with regular sessions and support between them when decisions come up.
Monthly, three month minimum
Project
A defined piece of work such as a pricing review, an acquisition assessment or exit preparation, scoped and priced up front.
Fixed scope and fee
Clear thinking for big decisions.
Every engagement is led by a senior advisor and backed by the full resources of The Luna Group.
What clients say.
From Luna Advisory clients, plus Google reviews for Aesthetic Business Coach, one of our brands.
“Working with the Luna Group has been a real game changer for my business. … It doesn’t feel like you’re just paying for advice and being left to figure everything out yourself.”
“This isn’t generic business coaching; it’s specifically built for aesthetic clinics and medical spas. … Our revenue is now more consistent, our team is more confident, and we finally have a structured growth plan.”
“The work we’ve done with the Luna Group around AI and automation has completely changed how we operate. … We’re no longer wasting so much time on manual processes and can focus on actually growing the business.”
“The combination of the Ignite coaching programme, ClinicOS software, and the ad management support has completely changed how we approach growth.”
“What really stands out is how practical everything is. It’s not just theory or another generic marketing plan. … It genuinely feels like having an experienced business partner who has your back.”
“…the platform itself has been a great addition to the business. … The guidance, communication, and level of care have been fabulous.”
“One of the best decisions we’ve made has been investing in better systems and automation with the Luna Group. … Our output has increased significantly, and the business is now in a much better position to handle growth.”
“The training has been fantastic, really informative, easy to follow and has helped me feel confident getting started in my new role. … Overall, a great experience and I’d definitely recommend!”
“Running a business can be incredibly isolating at times… I particularly appreciate that they look at the bigger picture rather than focusing on just one area of the business.”
“Highly recommend … to body contouring/aesthetic clinics that needs a growth boost. He is professional, knowledgeable and enthusiastic about his work.”
Facing a big decision?
Apply in two minutes. A senior advisor replies within two working days.